September 27, 2020

SEO Montreal

Affordable SEO Montreal

seo services

We Offer Affordable SEO Services in Montreal to Help Your Business Grow.

Affordable SEO Montreal. Our Search engine optimization services is designed to be very affordable to push highly related targeted traffic to your small business and website.

Our affordable SEO services specialize in offering online marketing services to local businesses to achieve the greatest results for your campaign. For small businesses such as those in Montreal Canada, our affordable local SEO services are vital to get traffic and leads to grow your business. GetSEoClicks will help you get your website ranked high on all major search engines with all the relevant keywords that are related to your business using our low-cost SEO expertise to give you the best organic traffic to grow your business.

We also offer other affordable internet marketing services to your help your business grow such as social media marketing, video marketing, and building highly relevant blog content. Get in touch with us today and we will be more than happy to help you grow your business online.

Our SEO Experts will Deliver Results

Keywords Research

The process starts by doing a keyword research to find out and compile the keywords related to your business that we need to optimize for. This a crucial step to identify which keywords we need to show your business on the page.

Keyword research is a fundamental aspect of an affordable search engine optimization (SEO) and content marketing. It involves identifying and analyzing the specific words and phrases that people use when searching for information, products, or services on search engines like Google.

The primary goal of keyword research is to understand the language your target audience uses when looking for content related to your business or industry. By identifying relevant keywords, you can optimize your website’s content to better match what users are searching for, thereby increasing your chances of appearing in search engine results pages (SERPs).

Keyword research typically involves several steps:

  1. Brainstorming: Generate a list of potential keywords and phrases that are relevant to your business, products, or services.
  2. Keyword Expansion: Use keyword research tools to expand your list of potential keywords. These tools provide data on search volume, competition, and related terms.
  3. Competitor Analysis: Analyze the keywords your competitors are targeting to identify opportunities and gaps in your own strategy.
  4. Keyword Selection: Evaluate the potential of each keyword based on factors like search volume, relevance to your business, and competition level. Choose the most relevant and achievable keywords to target in your content.
  5. Monitoring and Iteration: Regularly monitor your keyword performance using analytics tools. Adjust your keyword strategy based on changes in search trends, competitor activity, and your own performance metrics.

By conducting thorough keyword research and strategically optimizing your content, you can improve your website’s visibility in search engine results and attract more organic traffic from users actively seeking information or solutions related to your business.

keyword seo


Website Audit

The next step is to perform a comprehensive website audit to find out if the website has any errors or structural problems, that includes finding out if the website is built the right way, if the website loads fast, and if website linked together internally the right way.

A website audit is a comprehensive analysis of various factors that affect a website’s visibility and performance in search engine results pages (SERPs), user experience, and overall effectiveness. The primary goal of a website audit is to identify areas for improvement and optimization to enhance the site’s performance, traffic, and conversions.

Here are some key aspects typically covered in a website audit:

  1. Technical SEO: This involves examining the website’s technical infrastructure, such as site speed, mobile-friendliness, crawlability, indexing, site architecture, URL structure, and schema markup.
  2. Off-Page SEO: This includes assessing external factors that influence a website’s search engine rankings, such as backlink profile, social signals, and online reputation.
  3. Content Quality: Assessing the quality, relevance, uniqueness, and usefulness of the website’s content. This includes identifying duplicate content, thin content, or content that’s outdated or irrelevant.
  4. User Experience (UX): Analyzing the overall usability, accessibility, and design of the website to ensure a positive experience for visitors. This includes factors like page layout, navigation, readability, and mobile responsiveness.
  5. Conversion Rate Optimization (CRO): Reviewing the website’s conversion funnel, calls-to-action (CTAs), forms, and checkout process to identify opportunities for increasing conversions and improving user engagement.
  6. Analytics and Tracking: Checking the implementation of web analytics tools like Google Analytics or Adobe Analytics to ensure accurate tracking of website traffic, user behavior, and conversions.
  7. Security: Assessing the website’s security measures to identify vulnerabilities, such as outdated software, weak passwords, or insecure connections, and recommending solutions to mitigate potential risks.

After conducting a website audit, a detailed report is usually generated, outlining findings, recommendations, and action plans for optimizing the website’s performance and addressing any issues or deficiencies discovered during the audit process. This report serves as a road-map for implementing improvements and achieving better results for the website.

website audit seo


Competition Analysis

After that, we will look at your market competition to find out who are you competing with and how strong is their Marketing metrics, this will help us put together the right plan to outperform your competitors.

Competition analysis, also known as competitive analysis or competitor analysis, is a crucial component of strategic planning for businesses. It involves identifying and evaluating the strengths and weaknesses of current and potential competitors in the market. Here’s a breakdown of the typical steps involved in conducting competition analysis:

  1. Identify Competitors: This step involves identifying all the businesses that offer similar products or services in your industry or niche. Competitors can be direct (offering identical or similar products/services) or indirect (offering alternatives that fulfill the same need).
  2. Gather Information: Collect relevant information about each competitor, including their products/services, pricing strategies, target market, distribution channels, marketing tactics, strengths, weaknesses, opportunities, and threats (SWOT analysis), financial performance, market share, and any recent news or developments.
  3. Analyze Products/Services: Evaluate the features, quality, pricing, and unique selling propositions (USPs) of competitors’ products/services compared to your own. Identify any gaps or areas where your offerings can differentiate or improve.
  4. Assess Market Positioning: Determine how competitors position themselves in the market and how they differentiate their brand from others. Analyze their branding, messaging, and value proposition to understand their competitive advantage.
  5. Examine Pricing Strategies: Study competitors’ pricing models, discounts, promotions, and pricing strategies to understand their pricing logic and how it impacts market positioning and profitability.
  6. Evaluate Marketing and Sales Strategies: Review competitors’ marketing campaigns, advertising channels, digital presence (website, social media), sales tactics, customer acquisition strategies, and customer retention efforts. Assess their effectiveness and potential areas for improvement.
  7. Analyze Distribution Channels: Understand how competitors distribute their products/services, whether through direct sales, online platforms, retail outlets, partnerships, or other channels. Evaluate the effectiveness of their distribution strategy in reaching the target market.
  8. Monitor Customer Feedback and Reviews: Pay attention to customer feedback, reviews, and ratings of competitors’ products/services on various platforms (e.g., social media, review websites, forums). Identify common complaints or areas where competitors excel.
  9. Assess Strengths and Weaknesses: Conduct a SWOT analysis for each competitor to identify their strengths (advantages), weaknesses (limitations), opportunities (areas for growth), and threats (challenges and risks). This analysis can help you understand how to capitalize on competitors’ weaknesses and defend against their strengths.
  10. Identify Opportunities and Threats: Based on the information gathered, identify emerging trends, market opportunities, and potential threats posed by competitors or external factors (e.g., regulatory changes, economic conditions, technological advancements).
  11. Strategic Implications: Finally, use the insights gained from the competition analysis to refine your own business strategy, improve your products/services, enhance your marketing and sales efforts, and identify opportunities for growth and innovation.

Continuous monitoring and updating of the competition analysis are essential for an affordable SEO campaign to stay informed about changes in the competitive landscape and adapt your strategy accordingly.

competitive analysis seo


Analyzing Search Intent

Optimizing for search intent is crucial for ensuring that your content meets the needs of users and aligns with what they’re searching for. Here are some steps to optimize for search intent:

  1. Understand the Search Intent: Begin by understanding the different types of search intent: informational, navigational, transactional, and commercial investigation. Analyze the keywords you’re targeting to determine the intent behind them.
  2. Create High-Quality Content: Develop content that directly addresses the search intent behind your target keywords. Make sure your content is comprehensive, relevant, and valuable to users. Include relevant keywords naturally within your content.
  3. Use Structured Data Markup: Implement structured data markup (Schema.org) to provide search engines with additional context about your content. This can help search engines understand the purpose and meaning of your content, improving its visibility in search results.
  4. Improve Page Loading Speed: Ensure your website loads quickly on both desktop and mobile devices. Google considers page speed as a ranking factor, and faster-loading pages provide a better user experience, which can positively impact search rankings.
  5. Optimize for Featured Snippets: Identify opportunities to appear in featured snippets by providing concise answers to common questions related to your content. Structuring your content in a format that’s easy for search engines to parse, such as lists or tables, can increase your chances of being featured.
  6. Monitor and Analyze Performance: Regularly monitor the performance of your content in search results using tools like Google Analytics and Google Search Console. Analyze which keywords are driving traffic to your site and adjust your optimization strategy accordingly.
  7. Continuously Improve: Search intent and user behavior evolve over time, so it’s essential to continuously monitor trends and adapt your optimization strategy accordingly. Stay informed about changes in search algorithms and user behavior to ensure your content remains relevant and competitive.

By following these steps and continuously refining your approach based on data and user feedback, you can effectively optimize your content for search intent and improve its visibility in search results.


High Quality Content

Good website content is essential for several reasons:

  1. Engagement: Engaging content keeps visitors on your website longer, increasing the likelihood that they will explore multiple pages and interact with your site.
  2. Brand Image: High-quality content helps to establish your brand’s credibility and expertise in your industry. It reflects positively on your brand and can influence how visitors perceive your business.
  3. SEO (Search Engine Optimization): Well-written content with relevant keywords can improve your website’s search engine ranking, making it easier for potential customers to find you online.
  4. Audience Connection: Compelling content resonates with your target audience, helping to build a connection and trust with visitors. It can address their pain points, answer their questions, and provide valuable information.
  5. Conversion: Effective content can lead visitors through the sales funnel, guiding them towards taking action, whether it’s making a purchase, signing up for a newsletter, or contacting your business.
  6. Shareability: Engaging and informative content is more likely to be shared on social media platforms, increasing your brand’s visibility and driving more traffic to your website.
  7. Differentiation: In a crowded online marketplace, well-crafted content can differentiate your website from competitors, helping you stand out and attract more visitors.

Overall, investing in good website content is crucial for driving traffic, engaging visitors, and achieving your business goals online.


Technical SEO

Technical SEO refers to the process of optimizing a website for search engine crawling and indexing, with the goal of improving its visibility and ranking in search engine results pages (SERPs). Unlike traditional SEO, which focuses on content and keywords, technical SEO deals with the technical aspects of a website that impact its search engine performance. Here are some key components of technical SEO:

  1. Website Speed: Ensuring that your website loads quickly is crucial for both user experience and search engine rankings. Factors such as server response time, image optimization, and code efficiency can affect page speed.
  2. Mobile-Friendliness: With the increasing use of mobile devices, it’s essential to have a responsive website design that adapts to different screen sizes. Google prioritizes mobile-friendly websites in its search results, so optimizing for mobile is critical for SEO.
  3. Crawlability and Indexability: Search engines use bots (such as Googlebot) to crawl and index web pages. Ensuring that your website’s pages are crawlable and indexable by search engine bots involves optimizing factors such as URL structure, robots.txt file, and XML sitemap.
  4. Website Architecture: A well-structured website architecture makes it easier for search engines to understand the hierarchy and organization of your content. This includes optimizing internal linking, creating logical navigation paths, and using breadcrumb navigation.
  5. Canonicalization: Canonical tags are used to specify the preferred version of a web page when multiple versions of the same content exist (e.g., www vs. non-www, HTTP vs. HTTPS). Implementing canonical tags correctly helps prevent duplicate content issues and ensures that search engines index the desired version of your pages.S
  6. SSL Certificate: Having an SSL certificate installed on your website is important for security and trustworthiness. Additionally, HTTPS is a ranking factor for Google, so migrating your site to HTTPS can positively impact your SEO.
  7. Site Errors and Technical Issues: Regularly monitoring and fixing technical issues such as broken links, 404 errors, server errors, and crawl errors is essential for maintaining a healthy website and preserving your search engine rankings.

By focusing on these technical aspects of an affordable SEO process, website owners can improve their site’s performance in search engine results and provide a better experience for users.